Business Strategy
"The Loyalty Effect"The Hidden Force Behind Growth, Profits and Lasting Value
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The business world seems to have given up on loyalty: many major corporations now lose - and have to replace - half their customers in five years, half their employees in four, and half their investors in less than one. This work shows why companies that ignore these defections face a dismal future of low growth, and shortened life expectancy. With index, notes. New ed. Paperback, 352 pages. Size: 233 x 154 mm. Weight: 553g.
Author: Reichheld, Frederick F.
ISBN: 1578516870
Publisher: Harvard Business School Publishing
Date: 2001 (United States)
Readership: Professional & Vocational Business Strategy
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"Retail Strategy"The View From the Bridge
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Presents contemporary retail thought from the perspectives of both senior international retailers and expert observers. This book talks about retailing in an international context and includes a series of in depth interviews with senior executives in the world's major retailers conducted by the Oxford Institute of Retail Management. With illustrated. Paperback, 376 pages. Size: 246 x 189 mm. Weight: 729g.
Author: Reynolds, Jonathan Bell, Richard Cuthbertson, Christine Cuthbertson, Richard Davies, Ross L. Dragan, Dimitry Howard, Elizabeth B.
ISBN: 0750656964
Publisher: Elsevier Science & Technology
Date: 2003 (United Kingdom)
Readership: Tertiary Education (Us: College) Business Strategy
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"Three Moves Ahead"What Chess Can Teach You About Business
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Offers a guide to winning in the business environment. With illustrations. Hardback, 224 pages. Size: 232 x 160 mm. Weight: 402g.
Author: Rice, Bob
ISBN: 0470178213
Publisher: John Wiley and Sons Ltd
Date: 2008 (United Kingdom)
Readership: Professional & Vocational Business Strategy
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"Certain to Win"
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With 1. Paperback, 188 pages. Size: 216 x 140 mm. Weight: 232g.
Author: Richards, Chet
ISBN: 1413453767
Publisher: Xlibris Corporation
Date: 2004 (United States)
Readership: Professional & Scholarly Business Strategy
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"Reaching the Goal"How Managers Improve a Services Business Using Goldratt S Theory of Constraints
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How managers improve a services business using Goldratt's theory of constraints. With illustrations. Hardback, 400 pages. Size: 229 x 152 mm. Weight: 767g.
Author: Ricketts, John
ISBN: 0132333120
Publisher: Pearson Education (Us)
Date: 2007 (United States)
Readership: Tertiary Education (Us: College) Business Strategy
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"The 22 Immutable Laws of Branding"
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The only way to stand out in today's and tomorrow's - cluttered marketplace is to build your product or service into a brand. The renowned marketing guru and author of The 22 Immutable Laws of Marketing demonstrates how to build any product or service into a world-class brand. New ed. Paperback, 192 pages. Size: 197 x 130 mm. Weight: 130g.
Author: Ries, Al Ries, Laura
ISBN: 1861976054
Publisher: Profile Books Ltd
Date: 2000 (United Kingdom)
Readership: General (Us: Trade) Business Strategy
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"Positioning"The Battle for Your Mind
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Describes an approach to creating a position in a prospective customer's mind - one that reflects a company's own strengths and weaknesses and those of its competitors. This book shows readers how to reposition a strong competitor and create a weak spot, use the present position to its best advantage, and choose the best name for a product. 2. Paperback, 213 pages. Size: 203 x 134 mm. Weight: 244g.
Author: Ries, Al Trout, Jack
ISBN: 0071373586
Publisher: McGraw-Hill Education - Europe
Date: 2001 (United States)
Readership: Tertiary Education (Us: College) Business Strategy
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"Customer Message Management"Selling More Through Customer-Ready
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"American Marketing Association" series; HOW SALES REPS CAN MAXIMISE MARKETING INFORMATION. With illustrations. Book, 288 pages. Size: 237 x 161 mm. Weight: 788g.
Author: Riesterer, Tim
ISBN: 0324313160
Publisher: Cengage Learning
Date: 2005 (United States)
Readership: Professional & Vocational Business Strategy
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"Scenario Planning"Managing for the Future
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Scenario planning has received top-level interest in the corporate sector as a way of realistically assessing the long-term future. This guide to scenario planning helps manage the uncertainties of the future and takes a conceptual rather than mathematical approach. It includes case studies, checklists, early indicators, and examples. With illustrations. 2 rev ed. Hardback, 490 pages. Size: 232 x 180 mm. Weight: 788g.
Author: Ringland, Gill
ISBN: 047001881X
Publisher: John Wiley and Sons Ltd
Date: 2006 (United Kingdom)
Readership: Professional & Vocational Business Strategy
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"Scenarios in Business"
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Throughout the ages, people have tried to make decisions today by studying the possibilities of tomorrow. This book states that in an environment where information technology is driving an information revolution, and where the rules can be rewritten with breathtaking speed, planning can seem more based on luck than foresight. With ill.. Paperback, 288 pages. Size: 228 x 152 mm. Weight: 410g.
Author: Ringland, Gill
ISBN: 0470843829
Publisher: John Wiley and Sons Ltd
Date: 2002 (United Kingdom)
Readership: Professional & Vocational Business Strategy
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"Scenarios in Public Policy"
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The history of scenario planning is rich and varied. Throughout the ages people have tried to make decisions today by studying the possibilities of tomorrow. When that tomorrow was more predictable and less fraught with uncertainty, those possibilities had a good chance of being the right ones. With illustrations. Paperback, 282 pages. Size: 228 x 152 mm. Weight: 410g.
Author: Ringland, Gill
ISBN: 0470843837
Publisher: John Wiley and Sons Ltd
Date: 2002 (United Kingdom)
Readership: Professional & Vocational Business Strategy
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"Managing From Clarity"Identifying, Aligning and Leveraging Strategic Resources
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This volume provides a framework that should help managers structure their organizations to stay ahead of the game. It integrates three major streams of strategy literature: the resource based view of the firm, systems thinking, and leverage. With ill.. Hardback, 246 pages. Size: 235 x 158 mm. Weight: 480g.
Author: Ritchie-Dunham, James L. Rabbino, Hal T.
ISBN: 0471497312
Publisher: John Wiley and Sons Ltd
Date: 2001 (United Kingdom)
Readership: General (Us: Trade) Business Strategy
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"Rembrandts in the Attic"Unlocking the Hidden Value of Patents
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Offers a guide showing CEOs and managers how to unlock the financial and competitive power in their patent portfolios. This book shows how firms such as Intel and Microsoft have used patents to outflank rivals and boost bottom-line revenues and shareholder return. It demonstrates the cross-functional value companies can gain by using patents. With illustrations. Hardback, 240 pages. Size: 241 x 165 mm. Weight: 500g.
Author: Rivette, Kevin Kline, David
ISBN: 0875848990
Publisher: Harvard Business School Publishing
Date: 2000 (United States)
Readership: General (Us: Trade) Business Strategy
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"The New Strategic Thinking"Pure and Simple
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Presents rules for developing business strategies. This book unveils methodology to plan and implement corporate strategies. It shows you how to assemble a strategy team, identify your company's driving force, determine the focus of the strategy (product, customer, or market), and launch initiatives company wide. With illustrations. Hardback, 352 pages. Size: 226 x 160 mm. Weight: 529g.
Author: Robert, Michel
ISBN: 0071462244
Publisher: McGraw-Hill Education - Europe
Date: 2005 (United States)
Readership: Professional & Vocational Business Strategy
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"Product Innovation Strategy, Pure and Simple"How Winning Companies Outpace Their Competitors
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Provides a proven strategy to create and launch new products. Drawing on ten years of research into successful product development, the author goes beyond tips and techniques to provide a process of product innovation that encompasses four key steps: search, assessment, development, and pursuit. With 30 illustrations. Hardback, 174 pages. Size: 231 x 152 mm. Weight: 470g.
Author: Robert, Michel
ISBN: 0070531323
Publisher: McGraw-Hill Education - Europe
Date: 1995 (United States)
Readership: Professional & Vocational Business Strategy
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