E-Commerce
"Starting an Online Business All-In-One Desk Reference for Dummies"
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"For Dummies" series; To be successful, on-line entrepreneurs need to know about business basics, accounting, marketing, and a host of issues unique to the Web. This work is suitable for those who are planning to start an on-line business or move a brick-and-mortar store to the Internet. It explains how to redesign a site, retool marketing strategies, and more. With illustrations. Paperback, 840 pages. Size: 231 x 187 mm. Weight: 505g.
Author: Belew, Shannon Elad, Joel
ISBN: 0764599291
Publisher: John Wiley and Sons Ltd
Date: 2006 (United States)
Readership: General (Us: Trade) E-Commerce
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"International E-Business Marketing"
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Ten years ago small and medium enterprises would have needed to invest significantly to contemplate moving out of their domestic environment into the global arena. The advent of the Internet has changed all that. International E-Business Marketing focuses on Global Marketing in the Internet age. With illustrations. Paperback, 352 pages. Size: 235 x 187 mm. Weight: 625g.
Author: Bell, Jim McNaughton, Rod B. Fletcher, Richard
ISBN: 1861529457
Publisher: Cengage Learning
Date: 2004 (United Kingdom)
Readership: Professional & Vocational E-Commerce
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"How to Sell Anything on Amazon... and Make a Fortune"Expert Advice on How to Expand Your Business Online and Generate Additional Revenue
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Shows how to start and grow your online business and reach millions of customers by setting up shop on Amazon. This book shows you how to make Amazon an integral part of your online retail strategy - no matter what you're selling. It also shows how to sell goods on Amazon Marketplace, become a Pro Merchant, and set up Paid Placements. With illustrations. Paperback, 384 pages. Size: 228 x 185 mm. Weight: 640g.
Author: Bellomo, Michael Elad, Joel
ISBN: 0072262605
Publisher: McGraw-Hill Education - Europe
Date: 2006 (United States)
Readership: General (Us: Trade) E-Commerce
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"Electronic Commerce"Principles and Practice
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Offers an overview of electronic commerce. This book is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary. It includes case studies, projects and hands-on exercises. With illustrations. Hardback, 487 pages. Size: 229 x 152 mm. Weight: 810g.
Author: Bidgoli, Hossein
ISBN: 0120959771
Publisher: Elsevier Science & Technology
Date: 2001 (United States)
Readership: Professional & Vocational E-Commerce
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"The Online Copywriter's Handbook"Everything You Need to Know to Write Electronic Copy That Sells
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Shows you how to grab attention and drive sales with customer-focused, results-based Web copy. This book applies persuasive techniques to the interactive capabilities and unique possibilities of the Web. It includes insider tips on how to write a copy for: Websites; Home pages; Internet direct mail; Banner ads; Landing pages; and E-zines. With illustrations. 2 rev ed. Paperback, 336 pages. Size: 228 x 152 mm. Weight: 544g.
Author: Bly, Robert W.
ISBN: 0658020994
Publisher: Ntc Publishing Group,U.S.
Date: 2003 (United States)
Readership: Professional & Vocational E-Commerce
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"Affiliate Millions"Make a Fortune Using Search Marketing on Google and Beyond
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People can make substantial amounts of money on both a full time and part time basis using Internet. This book will show you how to make money each month through the process of paid search marketing and affiliate advertising. It provides you with the tools and techniques needed to maximize the potential returns. With illustrations. Hardback, 254 pages. Size: 242 x 163 mm. Weight: 450g.
Author: Borelli, Anthony Holden, Greg
ISBN: 0470100346
Publisher: John Wiley and Sons Ltd
Date: 2007 (United States)
Readership: Professional & Vocational E-Commerce
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"How To... Be a Web-Savvy Accommodation Business"
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"How To..." series; Shows how to untangle, understand and produce accessible websites that have impact. This book provides guidance on promoting a website, whilst integrating such advances into your marketing strategy. It features mini case studies and chapter previews and summaries. Paperback, 156 pages. Size: 210 x 150 mm. Weight: 298g.
Author: Briggs, Susan
ISBN: 0709584318
Publisher: Visitbritain
Date: 2008 (United Kingdom)
Readership: General (Us: Trade) E-Commerce
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"Successful Web Marketing for the Tourism and Leisure Sectors"
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A world-wide audience is now only ten inches away: even the smallest tourism business can reach international consumers via their PC screens. This is a practical, jargon-free guide to help readers move from seeing the internet as a tangled web to seeing it as a powerful network. With illustrations. Paperback, 208 pages. Size: 234 x 156 mm. Weight: 297g.
Author: Briggs, Susan
ISBN: 0749435860
Publisher: Kogan Page Ltd
Date: 2001 (United Kingdom)
Readership: Tertiary Education (Us: College) E-Commerce
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"Brilliant Ebay"
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A visual quick reference book that shows you how to make the most of one of the world's most popular websites: eBay. This book covers everything from basic bargain hunting, to advanced tips on how to become a Power Seller and how to build your own successful thriving online store. Paperback, 376 pages. Size: 216 x 138 mm. Weight: 505g.
Author: Brookman, Dom
ISBN: 0132239655
Publisher: Pearson Education (Us)
Date: 2006 (United States)
Readership: General (Us: Trade) E-Commerce
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"Ultimate Guide to Search Engine Marketing"Pay Per Click Advertising Secrets Revealed
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Provide what you need to know to get you started on generating high-volume, high quality leads to your Web site. This book teaches you the six steps to a successful campaign: Keyword Research, Copy Editing, Set-up and Implementation, Bid Management, Performance Analysis, Return on Investment, and Reporting and Avoiding PPC Fraud. With b/w illus. Paperback, 288 pages. Size: 230 x 155 mm. Weight: 481g.
Author: Brown, Bruce C.
ISBN: 0910627991
Publisher: Atlantic Publishing Co
Date: 2007 (United States)
Readership: Professional & Vocational E-Commerce
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"Succeeding With Soa"Realizing Business Value Through Total Architecture
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Business processes and information systems are so tightly intertwined that you can't design them separately. Processes, people, information, and systems comprise a symbiotic collaboration that will determine whether your enterprise succeeds or fails. This book shows how to organize that collaboration for maximum speed, effectiveness, and value. With illustrations. Paperback, 288 pages. Size: 235 x 178 mm. Weight: 555g.
Author: Brown, Paul C.
ISBN: 0321508912
Publisher: Pearson Education (Us)
Date: 2007 (United States)
Readership: Tertiary Education (Us: College) E-Commerce
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"Performance-Driven Crm"How to Make Your Customer Relationship Management Vision a Reality
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This title shows readers how to apply a balanced scorecard approach to customer care initiatives. Featuring case studies from organizations, this book covers both what has to be measured in the Internet environment, as well as how you can use Web tools as enablers for your research and assessment. With illustrations. Hardback, 320 pages. Size: 239 x 165 mm. Weight: 564g.
Author: Brown, Stanley Gulycz, Moosha
ISBN: 0470831618
Publisher: John Wiley and Sons Ltd
Date: 2002 (Canada)
Readership: Professional & Vocational E-Commerce
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"E Issues for Agribusiness"The 'What', 'why' and 'how'
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With illustrations. Paperback, 384 pages. Size: 244 x 174 mm. Weight: 867g.
Author: Bryceson, Kim P.
ISBN: 1845930711
Publisher: Cabi Publishing
Date: 2006 (United Kingdom)
Readership: Professional & Vocational E-Commerce
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"Strategies for E-Business Success"
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"Mit Slon Management Review" series; Written by the top thinkers in the field, this book is a collection of articles on e-business from MIT's Sloan Management Review which has published many of the internationally recognized leaders on e-business. With illustrations. Paperback, 352 pages. Size: 229 x 151 mm. Weight: 454g.
Author: Brynjolfsson, Erik Urban, Glen L. (Brynjolfsson, Erik, ed.)
ISBN: 0787958484
Publisher: John Wiley and Sons Ltd
Date: 2001 (United States)
Readership: Professional & Vocational E-Commerce
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"Lasermonks"The Business Story Nine Hundred Years in the Making
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A new wave of entrepreneurial success began with eight monks - who developed a $10 million company by combining business acumen with charitable giving. With their profits supporting a host of charities, LaserMonks dedicated itself to building relationships and putting a personal face on e-businesses. This title tells their story. Hardback, 224 pages. Size: 215 x 142 mm. Weight: 360g.
Author: Caniglia, Sarah Griffith, Cindy
ISBN: 0071495711
Publisher: McGraw-Hill Education - Europe
Date: 2007 (United States)
Readership: Professional & Vocational E-Commerce
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