E-Commerce


"Gurus on E-Business"

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"Gurus On..." series; Evaluates thought-leaders in e-commerce. This book explores the impact and significance of e-business as illustrated by the work and thinking of a number of key players in the field. Its aim is to be a guide for business people who are looking to make optimal and profitable use of e-business, as well as to students. Paperback, 192 pages. Size: 210 x 150 mm. Weight: 441g.
Author:  Middleton, J.
ISBN:  1854183869
Publisher:  Thorogood
Date:  2006  (United Kingdom)
Readership:  Professional & Vocational E-Commerce

"Easy Ebay"

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Paperback, 256 pages. Size: 254 x 203 mm. Weight: 494g.
Author:  Miller, Michael
ISBN:  0789735415
Publisher:  Pearson Education (Us)
Date:  2006  (United States)
Readership:  Tertiary Education (Us: College) E-Commerce

"Making a Living From Your Ebay Business"

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A guide for those serious about making money from their eBay sales. This book shows you how to set up and run different types of eBay businesses, and how to maximize sales and profits while doing so. It also includes a section titled Choosing Your eBay Business that details six different types of eBay businesses you can start. With illustrations. 2 rev ed. Paperback, 456 pages. Size: 232 x 178 mm. Weight: 505g.
Author:  Miller, Michael
ISBN:  0789736462
Publisher:  Pearson Education (Us)
Date:  2006  (United States)
Readership:  Tertiary Education (Us: College) E-Commerce

"Starting a Successful Ebay Business Video Livelessons"

Start Selling Today - and Achieve Business Success Tomorrow!

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"Livelessons" series; This video tutorial walks viewers through basic eBay selling--how to create a listing, how to handle customer payments, and how to pack and ship products. It then leads them through the essentials of starting a full-fledged eBay business, including writing a business plan, and more. Includes a 120-page booklet. With illustrations. Mixed Media Product, 80 pages. Size: 232 x 191 mm. Weight: 357g.
Author:  Miller, Michael
ISBN:  0789737922
Publisher:  Pearson Education (Us)
Date:  2008  (United States)
Readership:  Tertiary Education (Us: College) E-Commerce

"Youtube for Business"

Online Video Marketing for Any Business

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To any businessperson or marketing professional, YouTube's 20 million viewers are a tempting target. This text shows readers how to make YouTube part of their online marketing plan and drive traffic to their company's Web site. With illustrations. Paperback, 288 pages. Size: 229 x 152 mm. Weight: 395g.
Author:  Miller, Michael
ISBN:  0789737973
Publisher:  Pearson Education (Us)
Date:  2008  (United States)
Readership:  Professional & Vocational E-Commerce

"Market Research in the Internet Age"

Leveraging the Internet for Market Measurement and Consumer Insight

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Takes a look at the forces that are reshaping the market research and business information industry worldwide. This book offers a visionary discussion of the industry; and a comprehensive review of how enabling technology is being applied across the enterprise and around the world. With illustrations. Hardback, 300 pages. Size: 236 x 164 mm. Weight: 662g.
Author:  Monster, Robert W. Pettit, Raymond C.
ISBN:  0470820640
Publisher:  John Wiley and Sons Ltd
Date:  2003  (Singapore)
Readership:  Professional & Vocational E-Commerce

"Do It Wrong Quickly"

How the Web Changes the Old Marketing Rules

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"Ibm Press" series; The World Wide Web has changed how many professions work, but none more so than marketing, and this book is the definitive online marketing guide revealing the best and most successful measures to raise brand awareness online. With illustrations. Paperback, 408 pages. Size: 235 x 178 mm. Weight: 761g.
Author:  Moran, Mike
ISBN:  0132255960
Publisher:  Pearson Education (Us)
Date:  2007  (United States)
Readership:  Tertiary Education (Us: College) E-Commerce

"Your Portable Empire"

How to Make Money Anywhere While Doing What You Love

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Offers instructions on how to first discover your niche and then build it into a big enterprise that can run itself from almost anywhere. This book makes readers understand exactly how to obtain it and create the lifestyle of your dreams. With illustrations. Hardback, 240 pages. Size: 240 x 161 mm. Weight: 423g.
Author:  O'Bryan, Pat
ISBN:  0470135077
Publisher:  John Wiley and Sons Ltd
Date:  2007  (United Kingdom)
Readership:  Professional & Vocational E-Commerce

"The Quick-And-Easy Web Site"

Build a Web Presence for Your Business in One Day

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Suitable for small business owners, this title can help you build a world class Web site in just five easy steps. It also discusses how a Web site can be used to market a business, attract new customers, and boost sales - using Google, search engines, and indexing, or even traditional marketing strategies, like brochures and press releases. With illustrations. Paperback, 224 pages. Size: 229 x 152 mm. Weight: 310g.
Author:  Peters, Paula
ISBN:  1598696467
Publisher:  Adams Media Corporation
Date:  2008  (United States)
Readership:  Professional & Vocational E-Commerce

"E-Business Strategy"

Text and Cases

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Contextualises and clarifies e-business issues and discusses and illustrates strategic considerations and their operational application. This book covers various topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation. With illustrations. Paperback, 400 pages. Size: 243 x 188 mm. Weight: 874g.
Author:  Phillips, Paul
ISBN:  0077098374
Publisher:  McGraw-Hill Education - Europe
Date:  2002  (United States)
Readership:  Tertiary Education (Us: College) E-Commerce

"Clicks and Mortar"

Passion-Driven Growth in an Internet-Driven World

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"Jossey-Bass Business and Management Reader" series; Clicks and Mortar shows business leaders how to focus on the factors that should make a difference in a world of information glut-and how they can inspire commitment and implement the strategies necessary for success. With illustrations. New ed. Paperback, 352 pages. Size: 230 x 154 mm. Weight: 482g.
Author:  Pottruck, David S. Pearce, Terry Pottruck, D.S.
ISBN:  0787956880
Publisher:  John Wiley and Sons Ltd
Date:  2001  (United States)
Readership:  Professional & Vocational E-Commerce

"101 Ways to Boost Your Fortune on Ebay"

Get More Money for Everything You Sell

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Offers 101 strategies to help you become the star of your own eBay success story. This work covers the topics online you need to know through a series of concise Fortune Boosters - articles filled with facts and strategies. It explains issues ranging from increasing your profits to using eBay's Meta-Data to determine what products to sell. With illustrations. Paperback, 288 pages. Size: 226 x 149 mm. Weight: 505g.
Author:  Prince, Dennis
ISBN:  0071470123
Publisher:  McGraw-Hill Education - Europe
Date:  2006  (United States)
Readership:  Professional & Vocational E-Commerce

"How to Buy Everything for Your Wedding on Ebay... and Save a Fortune!"

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Takes couples through various steps of the process of purchasing for their weddings on e-Bay. This book provides information on: finding the best quality products and the best sellers; when to start bidding to keep your plans on track; and, buying amazing gifts for the bridal and groom's parties and for important family members. With 60 illustrations. Paperback, 224 pages. Size: 226 x 149 mm. Weight: 343g.
Author:  Prince, Dennis L. Manongdo, Sarah Joya, Dan
ISBN:  0071455418
Publisher:  McGraw-Hill Education - Europe
Date:  2005  (United States)
Readership:  General (Us: Trade) E-Commerce

"Cases in E-Commerce"

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Includes 37 Harvard-style cases featuring top companies competing in the New Economy. Cases are organized to facilitate discussion of the decision-making process for formulating New Economy enterprise strategy. With facsimiles. International student ed. Paperback, 800 pages. Size: 256 x 203 mm. Weight: 1320g.
Author:  Rayport, Jeffrey Jaworski, Bernard
ISBN:  0071124128
Publisher:  McGraw-Hill Education - Europe
Date:  2001  (United States)
Readership:  Tertiary Education (Us: College) E-Commerce

"E-Commerce"

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Shows how firms gain competitive advantage in the New Economy. This book introduces a number of concepts, frameworks, and tools that benefit both students and managers. It also offers a framework for thinking through, planning, teaching and managing e-Business. With illustrations. International student ed. Paperback, 456 pages. Size: 228 x 177 mm. Weight: 887g.
Author:  Rayport, Jeffrey Jaworski, Bernard
ISBN:  0071189459
Publisher:  McGraw-Hill Education - Europe
Date:  2001  (United States)
Readership:  Tertiary Education (Us: College) E-Commerce

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