Market Research


"Marketing Research"

Tools and Techniques

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Balances theoretical and practical elements of marketing research, showing students how to implement marketing research themselves. This book covers topics that address the traditional principles and skills involved in marketing research, such as primary and secondary research, sampling, analysis, and reporting and presentation. With numerous line drawings, colour photographs and tables. Paperback, 560 pages. Size: 246 x 189 mm. Weight: 505g.
Author:  Bradley, Nigel
ISBN:  0199281963
Publisher:  Oxford University Press
Date:  2006  (United Kingdom)
Readership:  Undergraduate Market Research

"Influencer Marketing"

Who Really Influences Your Customers?

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Influencer Marketing is related to word-of-mouth and relationship marketing. This book provides an overview of the influencer marketing technique. It offers an analysis of how to identify who has influence, how they apply it, and how you can turn it to your advantage. It is suitable for managers and students. With illustrations. Paperback, 256 pages. Size: 234 x 156 mm. Weight: 396g.
Author:  Brown, Duncan Hayes, Nick
ISBN:  0750686006
Publisher:  Elsevier Science & Technology
Date:  2007  (United Kingdom)
Readership:  Professional & Vocational Market Research

"Market Intelligence"

How and Why Organizations Use Market Research

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"Market Research in Practice Series" series; Callingham (visiting professor, Birkbeck College, U. of London, UK) addresses the concerns that client organizations should address in commissioning and utilizing market research. In 11 chapters, he looks at such topics as the impact of market research on decision-making, the organization of the ma Paperback, 192 pages. Size: 234 x 156 mm. Weight: 386g.
Author:  Callingham, Martin
ISBN:  0749442018
Publisher:  Kogan Page Ltd
Date:  2004  (United Kingdom)
Readership:  Professional & Vocational Market Research

"Qualitative Marketing Research"

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With 1. Paperback, 256 pages. Size: 234 x 156 mm. Weight: 386g.
Author:  Carson, David Gilmore, A. Gronhaug, Kjell Perry, Chad
ISBN:  0761963669
Publisher:  Sage Publications Ltd
Date:  2001  (United Kingdom)
Readership:  Tertiary Education (Us: College) Market Research

"Marketing Research"

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Covers the principal techniques and applications of marketing research. With guidance relevant to a range of marketing problems and opportunities, this book covers both qualitative and quantitative research methodologies. 7 rev ed. Paperback, 496 pages. Size: 243 x 188 mm. Weight: 1109g.
Author:  Chisnall, Peter
ISBN:  0077108124
Publisher:  McGraw-Hill Education - Europe
Date:  2004  (United States)
Readership:  Tertiary Education (Us: College) Market Research

"Why Customers Do What They Do"

Who They Are, Why They Buy and How You Can Anticipate Their Every Move

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Delivers a branding and sales strategy that speaks the customer's language. This title gives managers responsible for branding, marketing, and sales strategies the ability to anticipate the needs, wants, and desires of consumer. It identifies the trends that impact various businesses and drive consumers behavior. With illustrations. Hardback, 240 pages. Size: 231 x 157 mm. Weight: 451g.
Author:  Cohen, Marshal
ISBN:  0071460365
Publisher:  McGraw-Hill Education - Europe
Date:  2005  (United States)
Readership:  General (Us: Trade) Market Research

"Powerlines"

Words That Sell Brands, Grip Fans, and Sometimes Change History

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Words that Sell Brands, Grip Fans, and Sometimes Change the World. With illustrations. Hardback, 288 pages. Size: 234 x 156 mm. Weight: 574g.
Author:  Cone, Steve
ISBN:  1576603040
Publisher:  Bloomberg Press
Date:  2008  (United States)
Readership:  Professional & Vocational Market Research

"The Effect of Advertising and Display"

Assessing the Evidence

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Presents evidence on successful advertising campaigns where the brand benefits from more sales and higher prices. This book describes how good advertising can sometimes reduce the cost of doing business. It focuses on the psychological processes that are used to explain ad effect and on the point of purchase and online advertising. With illustrations. 4., erw. Aufl.. Hardback, 150 pages. Size: 235 x 165 mm. Weight: 340g.
Author:  East, Robert
ISBN:  1402075146
Publisher:  Kluwer Academic Publishers Group
Date:  2003  (Netherlands)
Readership:  Professional & Vocational Market Research

"Consumer Behaviour"

Applications in Marketing

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Written by respected marketing academics, this book helps readers to develop analytical and evidence-based thinking in marketing and avoid more formulaic approaches that lack the support of research. With a focus on the use of research, it appeals to the specific needs of higher-level students. With illustrations. Paperback, 344 pages. Size: 242 x 170 mm. Weight: 582g.
Author:  East, Robert Vanhuele, Marc Wright, Malcolm
ISBN:  1412934311
Publisher:  Sage Publications Ltd
Date:  2008  (United States)
Readership:  Tertiary Education (Us: College) Market Research

"Market Research Best Practice"

30 Visions for the Future

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Market research is adapting to an increasingly competitive, demanding and globalised business world and ESOMAR is providing the platform to showcase advances and best practice. This book is a compilation of the discussion papers, case studies and methodologies from the ESOMAR publishing and event programme. With illustrations. Hardback, 720 pages. Size: 241 x 165 mm. Weight: 1142g.
Author:  Esomar (Mouncey, Peter, ed.)
ISBN:  0470065273
Publisher:  John Wiley and Sons Ltd
Date:  2007  (United Kingdom)
Readership:  Professional & Vocational Market Research

"Consumer Behaviour"

Theory and Practice

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Written in student friendly language and designed specifically around how students learn. Using their considerably experience, the authors present a concise exploration of the key aspects of this book. They also include topical issues such as Consumer Misbehaviour and attempt to understand consumers through a range of personalised profile data. With illustrations. Paperback, 422 pages. Size: 198 x 258 mm. Weight: 1105g.
Author:  Evans, Martin Jamal, Ahmad Foxall, Gordon
ISBN:  0470093528
Publisher:  John Wiley and Sons Ltd
Date:  2006  (United Kingdom)
Readership:  Professional & Vocational Market Research

"Consumer Behaviour in Sport and Events"

Marketing Action

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"Sports Marketing" series; Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. This book provides students and industry professionals knowledge and skills necessary to meet the marketing challenges facing professionals working in the sport and event industries. With illustrated. Paperback, 272 pages. Size: 229 x 152 mm. Weight: 413g.
Author:  Funk, Daniel C.
ISBN:  0750686669
Publisher:  Elsevier Science & Technology
Date:  2008  (United Kingdom)
Readership:  Professional & Vocational Market Research

"The Rise of the Chinese Consumer"

Theory and Evidence

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Discusses the results of a survey of consumer attitudes and preferences conducted in China, covering 2,700 persons in eight Chinese cities. This book provides data for the business executive or academic seeking local information on sectors including automobiles, beverages, electronic goods, financial services, food producers, and food retail. With illustrations. Hardback, 312 pages. Size: 235 x 170 mm. Weight: 576g.
Author:  Garner, J.G.
ISBN:  0470018690
Publisher:  John Wiley and Sons Ltd
Date:  2005  (United Kingdom)
Readership:  Professional & Vocational Market Research

"Market Research in Practice"

A Guide to the Basics

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"Market Research in Practice" series; Describing the various tools and techniques available to market researchers, this book offers practical advice and presents case studies to explain the principles of market research. It includes chapters that discuss topics, such as research design, desk research, focus groups, depth interviewing, observation and sampling. With illustrations. New ed. Paperback, 272 pages. Size: 234 x 153 mm. Weight: 437g.
Author:  Hague, Paul N. Hague, Nick Morgan, Carol-Ann
ISBN:  0749441801
Publisher:  Kogan Page Ltd
Date:  2004  (United Kingdom)
Readership:  Professional & Vocational Market Research

"Get Clients Now!"

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Offers readers strategies for choosing the right marketing tactics for their situation and personality, and replacing unproductive cold calling with the power of relationship marketing. This book contains tools and techniques, as well as a 28-day plan that enables readers to energise their marketing efforts and increase their client base. With illustrations. 2 rev ed. Paperback, 256 pages. Size: 254 x 177 mm. Weight: 505g.
Author:  Hayden, C.J.
ISBN:  0814473741
Publisher:  Amacom
Date:  2006  (United States)
Readership:  Professional & Vocational Market Research

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