Public Relations


"Handbook of Public Relations"

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Provides a comprehensive examination and review of the theory, academic research, and professional practices of the public relations discipline. Divided into five sections, this book looks at issues in management, gender, evaluation, public relations, education and media. It also looks at the challenges raised by communication technologies. With illustrations. Paperback, 816 pages. Size: 254 x 178 mm. Weight: 1420g.
Author:  (Heath, Robert Lawrence, ed.)
ISBN:  1412909546
Publisher:  Sage Publications Ltd
Date:  2004  (United States)
Readership:  Professional & Vocational Public Relations

"Public Relations Theory Ii"

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"Communication" series; Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, the authors have developed this volume to open up the public relations field to a variety of theories. With illustrations. Paperback, 544 pages. Size: 228 x 165 mm. Weight: 730g.
Author:  (Botan, Carl H., ed.)
ISBN:  0805833854
Publisher:  Lawrence Erlbaum Associates Inc
Date:  2006  (United States)
Readership:  Professional & Vocational Public Relations

"The Executive's Guide to Corporate Events and Business Entertaining"

How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive Growth

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Corporate and special events are an important part of a company's image and communication plans. This guide provides the information and tools executives need to plan, host, and sponsor corporate and special events. Hardback, 288 pages. Size: 234 x 165 mm. Weight: 563g.
Author:  Allen, Judy
ISBN:  0470838485
Publisher:  John Wiley and Sons Ltd
Date:  2007  (United Kingdom)
Readership:  Professional & Vocational Public Relations

"Crisis Communication"

Practical Pr Strategies for Reputation Management and Company Survival

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A guide to help prepare organisations for future calamities. It explains how to turn a crisis into an opportunity by communicating efficiently, through the use of successful public relations strategies. It provides information on accountability; crisis communication planning; building corporate image; natural disasters; and accidents. Hardback, 240 pages. Size: 234 x 156 mm. Weight: 554g.
Author:  Anthonissen, Peter
ISBN:  0749454008
Publisher:  Kogan Page Ltd
Date:  2008  (United Kingdom)
Readership:  Professional & Vocational Public Relations

"The Public Relations Writer's Handbook"

The Digital Age

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Offers a step-by-step approach to creating a wide range of writing, from basic news releases, pitch letters, biographies, and media alerts, to more complex and sophisticated speeches, media campaign proposals, crisis responses, and in-house publications. This work also shows how to keep up with the best practices of public relations profession. With illustrations. 2 rev ed. Hardback, 368 pages. Size: 230 x 163 mm. Weight: 563g.
Author:  Aronson, Merry Spetner, Donald E. Ames, Carole
ISBN:  0787986313
Publisher:  John Wiley and Sons Ltd
Date:  2007  (United States)
Readership:  Professional & Vocational Public Relations

"Public Relations"

Contemporary Issues and Techniques

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A guide to public relations management. It provides a comprehensive analysis and explanation of a range of PR techniques, spanning both inhouse and agency practice. It presents the core strategies for successful PR combining this with advice on implementation and the everyday techniques that every PR person needs to grasp. With illustrated. 3 rev ed. Paperback, 456 pages. Size: 246 x 189 mm. Weight: 864g.
Author:  Baines, Paul Egan, John Jefkins, Frank
ISBN:  0750657243
Publisher:  Elsevier Science & Technology
Date:  2003  (United Kingdom)
Readership:  Tertiary Education (Us: College) Public Relations

"Pr Power"

Inside Secrets From the World of Spin

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"Virgin Business Guides" series; Whether you're just starting out or have been running your own business for years, it's never too late to start harnessing the incredible power of public relations. With illustrations. New ed. Paperback, 226 pages. Size: 216 x 126 mm. Weight: 303g.
Author:  Barry, Amanda
ISBN:  0753509040
Publisher:  Virgin Books
Date:  2005  (United Kingdom)
Readership:  Professional & Vocational Public Relations

"Running a Public Relations Department"

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"Pr in Practice" series; Good management practice is essential if a PR department is to be highly valued and cost effective. This updated edition aims to show business practitioners exactly how this can be achieved. The result is a hands-on guide offering accessible and practical advice for PR activity. 2 rev ed. Paperback, 180 pages. Size: 234 x 156 mm. Weight: 303g.
Author:  Beard, Mike Hehir, Peter
ISBN:  0749434244
Publisher:  Kogan Page Ltd
Date:  2001  (United Kingdom)
Readership:  Professional & Vocational Public Relations

"The Essential Legal Guide to Events"

A Practical Handbook for Event Professionals and Their Advisors

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The essential legal guide to events provides vital legal advice for event professionals, including event organizers, venue owners and suppliers Paperback, 413 pages. Size: 240 x 160 mm. Weight: 680g.
Author:  Becker, David
ISBN:  0955057000
Publisher:  David Becker
Date:  2006  (United Kingdom)
Readership:  General (Us: Trade) Public Relations

"The Theory and Practice of Corporate Communication"

A Competing Values Perspective

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Examines corporate communication and tasks from the framework of the Competing Values Perspective. With illustrations. Paperback, 304 pages. Size: 254 x 178 mm. Weight: 482g.
Author:  Belasen, Alan T.
ISBN:  141295035X
Publisher:  Sage Publications Ltd
Date:  2007  (United Kingdom)
Readership:  Tertiary Education (Us: College) Public Relations

"Events Design and Experience"

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"Events Management" series; Draws together the relationship between event design and the experience of consumers and participants. This book explores and analyses the event experience of the individual and how this can be controlled by design. It includes a review of the psychological processes of perception and interpretation and how meaning and experience can be analysed. With illustrated. Paperback, 320 pages. Size: 246 x 189 mm. Weight: 625g.
Author:  Berridge, Graham
ISBN:  0750664533
Publisher:  Elsevier Science & Technology
Date:  2006  (United Kingdom)
Readership:  Tertiary Education (Us: College) Public Relations

"The Fame Formula"

How Hollywood's Fixers, Fakers and Star Makers Created the Celebrity Industry

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Shows how, in the hands of notorious Hollywood fixers Eddie Mannix and Howard Strickling, publicity agents Russell Birdwell, Warren Cowan, Henry Rogers and more, the publicity industry became a corporate behometh. Hardback, 320 pages. Size: 216 x 135 mm. Weight: 689g.
Author:  Borkowski, Mark
ISBN:  0283070390
Publisher:  Pan MacMillan
Date:  2008  (United Kingdom)
Readership:  General (Us: Trade) Public Relations

"Pr 2.0"

New Media, New Tools, New Audiences

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Breakenridge introduces new PR best practices to use on the Web, including setting up online newsrooms, using visual and social media in releases, and leveraging new online research and analytic tools. She offers powerful new ways to think about PR and react to the new challenges the Web presents. Hardback, 304 pages. Size: 229 x 152 mm. Weight: 510g.
Author:  Breakenridge, Deirdre
ISBN:  0321510070
Publisher:  Pearson Education (Us)
Date:  2008  (United States)
Readership:  Professional & Vocational Public Relations

"Hitting the Headlines in Europe"

A Country-By-Country Guide to Effective Media Relations

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"Pr in Practice Series" series; Communicating with journalists and other publics across cultural and linguistic barriers is a specialist skill beyond the core competencies of the PR professional. It is increasingly in demand as Europe becomes ever more politically and economically integrated. Paperback, 272 pages. Size: 234 x 156 mm. Weight: 386g.
Author:  Burton, Cathie Drake, Alun
ISBN:  0749442263
Publisher:  Kogan Page Ltd
Date:  2004  (United Kingdom)
Readership:  Professional & Vocational Public Relations

"Opportunities in Event Planning Careers"

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"Opportunities In! Series" series; Provides on-the-job accounts and advice from event planners in a range of areas within the field, including the prominent - wedding planning. This book includes helpful information about the major event-planning associations and educational programs and sample employment advertisements for various jobs within the field. With bibliography. Rev ed. Paperback, 160 pages. Size: 188 x 134 mm. Weight: 280g.
Author:  Camenson, Blythe
ISBN:  0071382283
Publisher:  McGraw-Hill Education - Europe
Date:  2002  (United States)
Readership:  Professional & Vocational Public Relations

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