Road Vehicle Manufacturing Industry
"The Six Men Who Built the Modern Auto Industry"
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The compelling story of the global car industry over the past half century. A business story interlaced with personal details that explains why the six were determined to be successful. With 32 colour illustrations. Hardback, 592 pages. Size: 235 x 155 mm. Weight: 698g.
Author: Johnson, Richard A.
ISBN: 0760319588
Publisher: Motorbooks International
Date: 2004 (United States)
Readership: General (Us: Trade) Road Vehicle Manufacturing Industry
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"Powering the Future"The Ballard Fuel Cell and the Race to Change the World
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This book tells how one man's idealism changed the world. Ballard Power Systems, a tiny Canadian company led by a stubborn scientist, took an exotic space age invention, drastically improved it and successfully marketed it to the biggest car companies in the world. With ill.. New ed. Paperback, 288 pages. Size: 220 x 150 mm. Weight: 440g.
Author: Koppel, Tom
ISBN: 0471646296
Publisher: John Wiley and Sons Ltd
Date: 2001 (Canada)
Readership: Professional & Vocational Road Vehicle Manufacturing Industry
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"Time for a Model Change"Re-Engineering the Global Automotive Industry
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Examines the automotive industry, making recommendations for change and improved industry performance. With 1 halftone. Hardback, 294 pages. Size: 255 x 180 mm. Weight: 752g.
Author: Maxton, Graeme P. Wormald, John
ISBN: 0521837154
Publisher: Cambridge University Press
Date: 2004 (United Kingdom)
Readership: General (Us: Trade) Road Vehicle Manufacturing Industry
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"Making Cars at Crewe"
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"In Old Photographs" series; Illustrated with over 80 photographs and focusing on the experiences of its employees, this book explains how the establishment of a Merlin aero engine factory was thwarted by the problems of building on a greenfield site, a chronic need for housing and a strike were followed by a bombing raid in 1940, in which seventeen employees were killed. With illustrations. Paperback, Size: 244 x 172 mm. Weight: 495g.
Author: Ollerhead, Peter
ISBN: 0750943289
Publisher: Npi Media Group
Date: 2006 (UK)
Readership: General Road Vehicle Manufacturing Industry
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"John Deere"Photographic History
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With 360ill.(60col.).. Paperback, 250 pages. Size: 270 x 211 mm. Weight: 726g.
Author: Pripps, Robert N.
ISBN: 0760300585
Publisher: Motorbooks International
Date: 1995 (United States)
Readership: General (Us: Trade) Road Vehicle Manufacturing Industry
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"Framing Production"Technology, Culture, and Change in the British Bicycle Industry
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"Inside Technology" series; A study of technological, sociological, and cultural changes in the British bicycle industry from the 1870s onwards. It explores the complex ways in which product design, production methods, industrial organization, and the cultures of cycling have interacted to create a succession of sociotechnical frames for the bicycle. With 30 illustrations. Paperback, 240 pages. Size: 229 x 152 mm. Weight: 379g.
Author: Rosen, Paul
ISBN: 0262681706
Publisher: Mit Press Ltd
Date: 2008 (United States)
Readership: Professional & Vocational Road Vehicle Manufacturing Industry
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"Premium Power"The Secret of Success of Mercedes-Benz, Bmw, Porsche and Audi
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Unique insight into the growth, innovation and success of German premium car brands. With illustrations. Hardback, 224 pages. Size: 234 x 156 mm. Weight: 100g.
Author: Rosengarten, Philipp G. Stuermer, Christoph B.
ISBN: 1403998833
Publisher: Palgrave MacMillan
Date: 2005 (United Kingdom)
Readership: Professional & Vocational Road Vehicle Manufacturing Industry
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"The Smart Scene"
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Introduced in 1998, the smart car has revolutionised our cities. Over one million smarts have left the factory and the car itself has been a global success. Introduced in the UK in 2000, there are now over 50,000 smarts in the UK. This book looks at the impact of the smart car in the UK, and of its history and genesis beforehand. With illustrations. Paperback, Weight: 637g.
Author: Saltmarsh, Julie Crawford, Tom
ISBN: 075244218X
Publisher: The History Press Ltd
Date: 2007 (United Kingdom)
Readership: General (Us: Trade) Road Vehicle Manufacturing Industry
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"Armstrong Siddeley Motors"The Cars, the Company and the People in Definitive Detail
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This book highlights the many famous and illustrious owners of this Marque, and lists in detail all surviving cars. With 365ill.. Hardback, 496 pages. Size: 250 x 250 mm. Weight: 2640g.
Author: Smith, Bill
ISBN: 190478836X
Publisher: Veloce Publishing Plc
Date: 2006 (United Kingdom)
Readership: General (Us: Trade) Road Vehicle Manufacturing Industry
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"Triumph Motorcycles"Their Renaissance and the Hinckley Factory
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Charts the remarkable renaissance of the Triumph motorcycles through to production in 1990. Illustrated with 150 black and white photographs and 8-page colour section, this book provides specifications for various models and details of manufacture and road tests. With 150 b&w photos, 20 colour photos. Paperback, 184 pages. Size: 246 x 189 mm. Weight: 526g.
Author: Tipler, John
ISBN: 1861268645
Publisher: The Crowood Press Ltd
Date: 2006 (United Kingdom)
Readership: General (Us: Trade) Road Vehicle Manufacturing Industry
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"Brands, Consumers, Symbols and Research"Sidney J.Levy on Marketing
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Collects in one volume Sidney J. Levy's and his collaborators' essays and studies in the field of marketing. With illustrations. Paperback, 608 pages. Size: 254 x 178 mm. Weight: 1043g.
Author: (Levy, Sidney J., ed.)
ISBN: 0761916970
Publisher: Sage Publications Inc
Date: 1999 (United States)
Readership: Professional & Vocational Sales & Marketing
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"Connected Marketing"The Viral, Buzz and Word of Mouth Revolution
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Talks about the state of the art in viral, buzz and word-of-mouth marketing. This work shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand. It focuses on the consumer to consumer approach to marketing: word of mouth. With illustrations. Paperback, 216 pages. Size: 234 x 156 mm. Weight: 558g.
Author: (Kirby, Justin, ed.)
ISBN: 075066634X
Publisher: Elsevier Science & Technology
Date: 2005 (United Kingdom)
Readership: Professional & Vocational Sales & Marketing
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"Coolbrands"An Insight Into Some of Britain's Coolest Brands
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With 150 full colour images. Rev ed. Paperback, 160 pages. Size: 210 x 180 mm. Weight: 525g.
Author:
ISBN: 0955478456
Publisher: Superbrands (Uk) Ltd
Date: 2008 (United Kingdom)
Readership: General (Us: Trade) Sales & Marketing
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"Facets of Corporate Identity, Communication and Reputation"
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Corporate branding and communication is big business. This book aims to bring clarity and a different theoretical insight to this growing area of study. It is suitable for students of marketing, communications and international business. With 20 black & white illustrations, 13 black & white tables, 20 black & white line drawings. New ed. Paperback, 256 pages. Size: 234 x 156 mm. Weight: 392g.
Author: (Melewar, T. C., ed.)
ISBN: 0415405289
Publisher: Taylor & Francis Ltd
Date: 2008 (United Kingdom)
Readership: Professional & Vocational Sales & Marketing
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"Handbook of Hospitality Marketing Management"
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"Handbooks of Hospitality Management" series; Offers reviews and discussions, reviewing hospitality marketing research and illustrates how theories and concepts can be applied in the hospitality industry. This book is suitable for hospitality researchers and educators, students and industry practitioners. With illustrated. Hardback, 576 pages. Size: 234 x 165 mm. Weight: 1260g.
Author: (Oh, Haemoon, ed.)
ISBN: 0080450806
Publisher: Elsevier Science & Technology
Date: 2008 (United Kingdom)
Readership: Professional & Vocational Sales & Marketing
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