Sales & Marketing


"Handbook of Marketing"

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Presents an overview of the field of marketing. This book offers a collection compiled by an international advisory board of marketing academics with contributions from scholars in the field, each covering research issues in particular areas of expertise. It is intended for advanced undergraduates, graduate students and academics in marketing. With illustrations. New ed. Paperback, 582 pages. Size: 246 x 174 mm. Weight: 1034g.
Author:  (Weitz, Barton A., ed.)
ISBN:  1412921201
Publisher:  Sage Publications Ltd
Date:  2006  (United States)
Readership:  Professional & Vocational Sales & Marketing

"International Direct Marketing"

Principles, Best Practices, Marketing Facts

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Direct marketing is a dominant domestic marketing instrument in many countries. Direct marketing follows the path of the advances of globalization. This is a guide to international direct marketing. It focuses on IDM and combines knowledge, practice and data. It provides a review by covering relevant sources ranging from journals to magazines. With 71 colour illustrations. Hardback, 352 pages. Size: 235 x 155 mm. Weight: 722g.
Author:  (Krafft, Manfred, ed.)
ISBN:  3540396314
Publisher:  Springer-Verlag Berlin and Heidelberg Gmbh & Co. Kg
Date:  2007  (Germany)
Readership:  Professional & Vocational Sales & Marketing

"International Marketing Research"

Opportunities and Challenges in the 21st Century

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"Advances in International Marketing" series; Presents a collection of essays in international marketing. This book addresses various aspects of export and multinational marketing. It examines international marketing from theoretical and practical perspectives, and addresses various aspects of export and multinational marketing through management, public policy, and other issues. With 1. Hardback, 424 pages. Size: 234 x 156 mm. Weight: 746g.
Author:  (Rialp, Alex, ed.)
ISBN:  0762313692
Publisher:  Emerald Group Publishing Limited
Date:  2006  (Netherlands)
Readership:  Professional & Vocational Sales & Marketing

"Kellogg on Branding"

The Marketing Faculty of the Kellogg School of Management

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Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won. With illustrations. Hardback, 352 pages. Size: 236 x 161 mm. Weight: 542g.
Author:  (Tybout, A.M., ed.)
ISBN:  0471690163
Publisher:  John Wiley and Sons Ltd
Date:  2005  (United States)
Readership:  Professional & Vocational Sales & Marketing

"A Master Class in Brand Planning"

The Timeless Works of Stephen King

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In 1988, on Stephen King's retirement, JWT published The King Papers, a collection of Stephen King's published writings. This book is comprised of a selection of 20-25 of Stephen King's articles, each one introduced by a practitioner who, in turn, describes the relevance of the particular original idea to communications environment. With illustrations. Hardback, 396 pages. Size: 249 x 176 mm. Weight: 839g.
Author:  (Lannon, Judie, ed.)
ISBN:  0470517913
Publisher:  John Wiley and Sons Ltd
Date:  2007  (United Kingdom)
Readership:  Professional & Vocational Sales & Marketing

"Media Promotion and Marketing for Broadcasting, Cable and the Internet"

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Takes a look at the media industry and the strategies for media promotion and marketing. This book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio. It includes topics such as: goals of promotion; research in promotion; on-air, print, Web message design; and more. With approx. 150 illustrations. 5 rev ed. Paperback, 352 pages. Size: 229 x 152 mm. Weight: 505g.
Author:  (Eastman, Susan Tyler, ed.)
ISBN:  0240807626
Publisher:  Elsevier Science & Technology
Date:  2006  (United Kingdom)
Readership:  Professional & Vocational Sales & Marketing

"New-Product Diffusion Models"

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"International Series in Quantitative Marketing" series; Product sales, especially for new products, are influenced by various factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. This book aims to distill, synthesize, and integrate the best thinking that is available on the theory and practice of new product diffusion models. With index. Hardback, 376 pages. Size: 234 x 156 mm. Weight: 794g.
Author:  (Mahajan, Vijay, ed.)
ISBN:  0792377516
Publisher:  Kluwer Academic Publishers Group
Date:  2000  (Netherlands)
Readership:  Professional & Vocational Sales & Marketing

"The Oxford Textbook of Marketing"

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Contains chapters on topics such as: the marketing mix, relationship marketing, direct marketing, the economic environment, and marketing's interface with other departments. This title has learning aids, including chapter objectives, further reading recommendations, key terms, links to other chapters, case material, and a glossary. With over 100 figures. Paperback, 670 pages. Size: 246 x 189 mm. Weight: 1307g.
Author:  (Blois, Keith John, ed.)
ISBN:  0198775768
Publisher:  Oxford University Press
Date:  2000  (United Kingdom)
Readership:  Tertiary Education (Us: College) Sales & Marketing

"Post-It Brand Ideas That Stick"

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222 Ingenious, creative, practical and simply preposterous ways of using Post-it notes. A compelling and fun book to help you solve life's everyday sticky problems, including managing your time, your family and your life! With illustrations. Paperback, 224 pages. Size: 158 x 158 mm. Weight: 505g.
Author: 
ISBN:  1905825153
Publisher:  Bonnier Books Ltd
Date:  2007  (United Kingdom)
Readership:  General (Us: Trade) Sales & Marketing

"Profit Maximization Through Customer Relationship Marketing"

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Takes the various elements of customer centric marketing and brings them together using the research and case studies from various industries. This book discusses research and concepts to provide practitioners, educators, and students with an understanding of the range of issues relevant to customer centric marketing. Hardback, 170 pages. Weight: 414g.
Author:  (Aksoy, Lerzan, ed.)
ISBN:  0789038021
Publisher:  Taylor & Francis Inc
Date:  2009  (United States)
Readership:  Professional & Vocational Sales & Marketing

"Retail Supply Chain Management"

Quantitative Models and Empirical Studies

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"International Series in Operations Research & Management Science" series; In the retail environment, characterized by product proliferation, price competition, expectations of service quality, and advances in technology, many organizations are struggling to maintain profitability. This work provides a review of methodologies that address the complex array of these problems. With illustrations. Hardback, 352 pages. Weight: 606g.
Author:  (Agrawal, Narendra, ed.)
ISBN:  0387789022
Publisher:  Springer-Verlag New York Inc.
Date:  2008  (United States)
Readership:  Professional & Vocational Sales & Marketing

"Selling"

Building Partnerships

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Integrating the partnerships/relationship, this course provides selling theories and skills and encourages the students to practice applying them. It also presents students with situations that occur in the field. 6 rev ed. Mixed Media Product, Size: 261 x 210 mm. Weight: 950g.
Author: 
ISBN:  0071108300
Publisher:  McGraw-Hill Education - Europe
Date:  2005  (United States)
Readership:  General (Us: Trade) Sales & Marketing

"Selling With Act!Express Software"

Building Partnerships

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5new ed. Hardback, 672 pages. Size: 254 x 203 mm. Weight: 1315g.
Author: 
ISBN:  0071110917
Publisher:  McGraw-Hill Education - Europe
Date:  2003  (UK)
Readership:  General Sales & Marketing

"Building Strong Brands"

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As industries turn increasingly hostile, strong brand-building skills are needed to survive and prosper. In this text managers can discover the value of brand as a strategic asset and a company's primary source of cmopetitive advantage. With facsimiles. New ed. Paperback, 380 pages. Size: 234 x 156 mm. Weight: 522g.
Author:  Aaker, David A.
ISBN:  0743232135
Publisher:  Simon & Schuster Ltd
Date:  2002  (United States)
Readership:  Professional & Vocational Sales & Marketing

"Spanning Silos"

The New Cmo Imperative

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With illustrations. Hardback, 240 pages. Size: 243 x 160 mm. Weight: 512g.
Author:  Aaker, David A.
ISBN:  1422128768
Publisher:  Harvard Business School Publishing
Date:  2008  (United States)
Readership:  Professional & Vocational Sales & Marketing

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