Sales & Marketing


"Hope is a Strategy"

The Empire Builder's Guide to Selling

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Written by entrepreneur and confidence trickster, this work provides advice to the modern world. It includes chapters such as: Dealing with the New World, Do not succumb to the wiles of the workers! and Bartering and how to pillage successfully. Paperback, 96 pages. Size: 198 x 128 mm. Weight: 129g.
Author:  Gurdon, Martin
ISBN:  1845373766
Publisher:  New Holland Publishers Ltd
Date:  2006  (United Kingdom)
Readership:  General (Us: Trade) Sales & Marketing

"Brand Failures"

The Truth About the 100 Biggest Branding Mistakes of All Time

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It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched products that have flopped. This title looks at how such disasters occur. It describes those brands that set sail with the help of multi-million dollar advertising campaigns, only to sink without trace. New ed. Paperback, 272 pages. Size: 216 x 135 mm. Weight: 376g.
Author:  Haig, Matt
ISBN:  0749444339
Publisher:  Kogan Page Ltd
Date:  2005  (UK)
Readership:  General Sales & Marketing

"Mobile Marketing"

The Mobile Revolution

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Mobile phones offer a unique opportunity for businesses to market their product on a one-to-one basis. In this book, Matt Haig looks into this medium: how to maximise it's use, how to avoid abuse (it is very instrusive) and how to ensure that campaigns pay off. With illustrations. Paperback, 241 pages. Size: 233 x 153 mm. Weight: 402g.
Author:  Haig, Matt
ISBN:  0749437987
Publisher:  Kogan Page Ltd
Date:  2002  (UK)
Readership:  Undergraduate Sales & Marketing

"Sales Management"

A Customer Relationship Approach

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Full title: 'Sales Management A Customer Relationship Approach'. With 4 colour illustrations. Hardback, 576 pages. Weight: 1182g.
Author:  Hair, Joe Anderson, Rolph Babin, Barry Mehta, Rajiv
ISBN:  0618721010
Publisher:  Houghton Mifflin
Date:  2008  (United States)
Readership:  Professional & Vocational Sales & Marketing

"Marketing"

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Eighth edition. 8 rev ed. Paperback, 768 pages. Weight: 1562g.
Author:  Hair, Joseph F. McDaniel, Carl Lamb, Charles
ISBN:  0324323808
Publisher:  Cengage Learning
Date:  2005  (United States)
Readership:  Undergraduate Sales & Marketing

"Wine Marketing"

A Practical Guide

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Contains chapter that includes the following features: 'how to' and 'how not to' case studies based on international examples; a guide to further reading and websites; and 'issues to consider when marketing' section as a means of self-evaluation. It systematically outlines the major issues involved in the production and marketing of wine. With illustrated. Paperback, 376 pages. Size: 234 x 165 mm. Weight: 505g.
Author:  Hall, C. Michael Mitchell, Richard
ISBN:  0750654201
Publisher:  Elsevier Science & Technology
Date:  2007  (United Kingdom)
Readership:  Tertiary Education (Us: College) Sales & Marketing

"Gimme! the Human Nature of Successful Marketing"

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Shows you how the most effective advertising campaigns tap into our most basic, primal emotions to convince consumers to buy. For marketers and advertisers, this book looks at the human nature of consumers and presents the proven tactics, techniques, and arguments that best motivate the human animal to buy. With illustrations. Hardback, 240 pages. Size: 231 x 164 mm. Weight: 788g.
Author:  Hallward, John
ISBN:  047010029X
Publisher:  John Wiley and Sons Ltd
Date:  2007  (United Kingdom)
Readership:  General (Us: Trade) Sales & Marketing

"Consultative Selling"

The Hanan Formula for High-Margin Sales at High Levels

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Accelerated business growth consultant Hanan presents his formula for achieving sales success. Known as consultative selling, this approach is based upon the repositioning of the salesman as a consultant, who helps his clients to be more competitive in business. Topics include, for example, makin With illustrations. Hardback, 250 pages. Size: 236 x 160 mm. Weight: 522g.
Author:  Hanan, Mack
ISBN:  081447215X
Publisher:  Amacom
Date:  2003  (United States)
Readership:  General (Us: Trade) Sales & Marketing

"Power of the Pitch"

Transform Yourself Into a Persuasive Presenter and Win More Business

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Transform yourself into a more persuasive presenter and win more business. With illustrations. Paperback, 288 pages. Size: 229 x 152 mm. Weight: 476g.
Author:  Hankins, Gary
ISBN:  0793194393
Publisher:  Kaplan Aec Education
Date:  2005  (United States)
Readership:  General (Us: Trade) Sales & Marketing

"Primal Branding"

Create Zealots for Your Brand, Your Company and Your Future

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Looks at how the powerful brands create a community of believers around them. This work reveals the components - known as the primal code - that help the companies and marketers' capture the public imagination, and shows how to use them to create a community of believers in which the consumer develops an emotional attachment to the brand. With illustrations. Hardback, 272 pages. Size: 234 x 153 mm. Weight: 79g.
Author:  Hanlon, Patrick
ISBN:  074327797X
Publisher:  Simon & Schuster Ltd
Date:  2006  (United Kingdom)
Readership:  General (Us: Trade) Sales & Marketing

"Internet Marketing and E-Commerce"

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Shows how the Internet is creating value for customers and profits for companies. This book shows how Internet Marketing fits into the rest of an organization's marketing strategy. It looks at Internet marketing as from the view of large companies, small business, and online startups. International ed. Paperback, 656 pages. Weight: 966g.
Author:  Hanson, Ward Kalyanam, Kirthi
ISBN:  0324422814
Publisher:  Cengage Learning
Date:  2006  (United States)
Readership:  General (Us: Trade) Sales & Marketing

"Rainmaking"

Attract New Clients No Matter What Your Field

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In the knowledge economy, people may be hired for their technical or creative abilities. However, their promotion track still depends on their ability to sell themselves, their organisations, and develop new business. The guide covers: how to generate leads, how to convert leads into new business, and how to assemble tactics into strategies. With illustrations. 2 rev ed. Paperback, 336 pages. Size: 229 x 152 mm. Weight: 348g.
Author:  Harding, Ford
ISBN:  1598695886
Publisher:  Adams Media Corporation
Date:  2008  (United States)
Readership:  General (Us: Trade) Sales & Marketing

"Bluffer's Guide to Marketing"

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"Bluffer's Guides" series; With illustrations. Revised. Paperback, 64 pages. Size: 177 x 110 mm. Weight: 58g.
Author:  Harding, Graham Walton, Paul
ISBN:  1903096553
Publisher:  Oval Books
Date:  2005  (United Kingdom)
Readership:  General (Us: Trade) Sales & Marketing

"Marketing Changes"

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This is a core text for students at undergraduate level and on specialised Marketing Masters degrees. It brings students up-to-date with marketing thought and practice without imposing the standard theory used in many texts. Paperback, 384 pages. Size: 246 x 186 mm. Weight: 699g.
Author:  Hart, Susan
ISBN:  1861526733
Publisher:  Cengage Learning
Date:  2003  (United Kingdom)
Readership:  Postgraduate, Research & Scholarly Sales & Marketing

"Marketing Mistakes and Successes"

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Even corporate giants make mistakes. This title helps you to learn from the best of them. It offers behind-the-scenes look at some of the notable marketing mistakes and successes. It teaches how to make better decisions, implement strategies, navigate competitive uncertainties, avoid pitfalls, and seize opportunities. With illustrations. 10 rev ed. Paperback, 384 pages. Size: 229 x 154 mm. Weight: 666g.
Author:  Hartley, Robert F.
ISBN:  0471743216
Publisher:  John Wiley and Sons Ltd
Date:  2006  (United States)
Readership:  Professional & Vocational Sales & Marketing

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