Sales & Marketing


"Brand Sense"

How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound

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Offers branding tools for evaluating where a brand is on the sensory scale, analyzing its sensory potential and giving it a pathway to optimize its sensory appeal. With illustrations. Hardback, 256 pages. Size: 234 x 156 mm. Weight: 581g.
Author:  Lindstrom, Martin
ISBN:  0749443715
Publisher:  Kogan Page Ltd
Date:  2005  (United Kingdom)
Readership:  General (Us: Trade) Sales & Marketing

"Brandchild"

Remarkable Insights Into the Minds of Today's Global Kids and Their Relationship With Brands

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Looks at the phenomena behind global kids and their relationships with brands. This book offers advice on how to create kids' brands. It proposes ways of marketing to this young audience. With illustrations. Rev ed. Paperback, 320 pages. Size: 234 x 153 mm. Weight: 142g.
Author:  Lindstrom, Martin Seybold, Patricia B.
ISBN:  0749442840
Publisher:  Kogan Page Ltd
Date:  2004  (United Kingdom)
Readership:  Professional & Vocational Sales & Marketing

"Analysis and Evaluation"

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"Cim Coursebook" series; Written to cover the Analysis and Evaluation module, this book contains past examination papers and examiners' reports to enable you to practice what has been learned and help prepare for the exam. With illustrated. 2006-2007. Paperback, 264 pages. Size: 210 x 297 mm. Weight: 607g.
Author:  Lomax, Wendy
ISBN:  0750680059
Publisher:  Elsevier Science & Technology
Date:  2006  (United Kingdom)
Readership:  Tertiary Education (Us: College) Sales & Marketing

"Analysis and Evaluation"

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"Cim Coursebook" series; A companion to the CIM professional marketing qualifications. Written for the Analysis and Evaluation module by the Senior Examiner, this title contains examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam. Paperback, 256 pages. Size: 246 x 189 mm. Weight: 636g.
Author:  Lomax, Wendy
ISBN:  0750689692
Publisher:  Elsevier Science & Technology
Date:  2008  (United Kingdom)
Readership:  Tertiary Education (Us: College) Sales & Marketing

"Strategic Marketing Decisions"

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The focus of this text is on strategic marketing decision making in a global context. With colour illustrations. Paperback, Weight: 888g.
Author:  Lowe, Robin Doole, Isobel
ISBN:  184480142X
Publisher:  Cengage Learning
Date:  2004  (United Kingdom)
Readership:  Professional & Vocational Sales & Marketing

"Top Performer"

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From the author of Fish! a new parable that offers a proven way to dramatically boost your sales and yourself Hardback, 176 pages. Size: 222 x 141 mm. Weight: 788g.
Author:  Lundin, Stephen C. Hagerman, Carr
ISBN:  0340924098
Publisher:  Hodder & Stoughton General Division
Date:  2007  (United Kingdom)
Readership:  General (Us: Trade) Sales & Marketing

"Brands"

The Logos of the Global Economy

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Celia Lury considers the interrelated dimensions of the brand: as a creator of space, time and community, as a form of intellectual property and as an increasingly important medium of exchange in a global economy. With 20halftones. Paperback, 208 pages. Size: 234 x 156 mm. Weight: 322g.
Author:  Lury, C.
ISBN:  0415251834
Publisher:  Taylor & Francis Ltd
Date:  2004  (United Kingdom)
Readership:  Professional & Vocational Sales & Marketing

"The Four Kinds of Sales People"

How and Why They Excel - and How You Can Too

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A business parable that breaks down the vital characteristics of successful salespeople. Hardback, 224 pages. Size: 222 x 149 mm. Weight: 355g.
Author:  Mache, Chuck
ISBN:  0470127554
Publisher:  John Wiley and Sons Ltd
Date:  2007  (United Kingdom)
Readership:  Professional & Vocational Sales & Marketing

"Total Integrated Marketing"

Breaking the Bounds of the Function

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Argues that marketing has lost its way. This title aims to ensure that everyone in the organization has one paramount goal to get and keep customers can success be achieved. It provides marketing tips and innovations that readers can adapt to their own businesses, and revealing cases that lift the lid on good and bad practice around the world. New ed. Paperback, 368 pages. Size: 234 x 153 mm. Weight: 505g.
Author:  Machubert, James Capon, Noel Piercy, Nigel F.
ISBN:  074944455X
Publisher:  Kogan Page Ltd
Date:  2005  (United Kingdom)
Readership:  Professional & Vocational Sales & Marketing

"The Greatest Marketing Tips in the World"

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"The Greatest Tips in the World" series; A guide to effective marketing. It contains marketing tips and advice that can help you: write a marketing plan; avoid making costly mistakes; encourage good marketing practice at work; use what you know to make your business grow; and, find out more about what you don't know! Hardback, 160 pages. Size: 179 x 131 mm. Weight: 333g.
Author:  Mackay, Catriona
ISBN:  1905151411
Publisher:  The Greatest in the World Limited
Date:  2008  (United Kingdom)
Readership:  Professional & Vocational Sales & Marketing

"Making Millions in Direct Sales"

The 8 Essential Activities Direct Sales Managers Must Do Every Day to Build a Successful Team and Earn More Money

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Suitable for professionals in the face-to-face, direct sales industry, this book details the 8 essential must-do activities of a direct sales manager - sell, prospect, hire, train, replicate yourself, motivate, manage, and lead. It also details a 10-step interviewing process and hiring plan that doubles manpower in 180 days. Paperback, 256 pages. Size: 226 x 149 mm. Weight: 384g.
Author:  Malaghan, Michael G.
ISBN:  0071451501
Publisher:  McGraw-Hill Education - Europe
Date:  2005  (United States)
Readership:  Professional & Vocational Sales & Marketing

"Guerrilla Marketing for Dummies"

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"For Dummies" series; Offers advice on using hip, irreverent methods to connect with consumers. This title provides entrepreneurs and small to mid-size businesses with marketing solutions that achieve maximum results from minimal resources. It covers such trends as buzz marketing, product placement, viral marketing, grassroots marketing, and experiential marketing. Paperback, 384 pages. Size: 233 x 187 mm. Weight: 578g.
Author:  Margolis, Jonathan
ISBN:  0470289678
Publisher:  John Wiley and Sons Ltd
Date:  2008  (United Kingdom)
Readership:  Professional & Vocational Sales & Marketing

"Marketing Express"

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Aims to help you master various aspects of marketing. This title introduces and explains the techniques various marketers use, from CRM to brand management, and fail-safe planning. It includes a glossary of various concepts and a resources guide. 2 rev ed. Paperback, 122 pages. Size: 172 x 123 mm. Weight: 123g.
Author:  Mariotti, John
ISBN:  1841127043
Publisher:  John Wiley and Sons Ltd
Date:  2006  (United Kingdom)
Readership:  Professional & Vocational Sales & Marketing

"Smart Marketing"

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"Smart Things to Know About..." series; Smart marketers are up to speed with developments in technology. The smartest of all know that people are still people and relationship matter a lot - especially in marketing. This work helps you understand the five smartest things to know about marketing: You must have a plan; Get close to your customers; Do your homework; and more. With illustrations. Paperback, 320 pages. Size: 213 x 177 mm. Weight: 521g.
Author:  Mariotti, John
ISBN:  1841125857
Publisher:  John Wiley and Sons Ltd
Date:  2004  (United Kingdom)
Readership:  Professional & Vocational Sales & Marketing

"Habit"

The 95% of Behaviour Marketers Ignore

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"Financial Times Series" series; A complete process for working with customers' unconscious and conscious minds together, to help your brand become your customer's habit, not just their choice. Paperback, 216 pages. Size: 216 x 138 mm. Weight: 345g.
Author:  Martin, Neale
ISBN:  0273721887
Publisher:  Pearson Education Limited
Date:  2008  (United Kingdom)
Readership:  Professional & Vocational Sales & Marketing

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