Sales & Marketing: Advertising


"More Advertising Worldwide"

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Dealing with all aspects of advertising in selected countries, this book is a follow-up to Advertising Worldwide by the same editor. It covers advertising conditions in 13 countries and also contains a chapter on intercultural management and a case study of Barclaycard International. With 94 figs., 151 tabs.. Hardback, 354 pages. Weight: 658g.
Author:  (Kloss, Ingomar, ed.)
ISBN:  3540429948
Publisher:  Springer-Verlag Berlin and Heidelberg Gmbh & Co. Kg
Date:  2002  (Germany)
Readership:  Professional & Vocational Sales & Marketing: Advertising

"Advertising Strategy"

Creative Tactics From the Outside In

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Creative Tactics From the Outside in. Provides practical information students and working professionals can use. With illustrations. Paperback, 408 pages. Size: 280 x 216 mm. Weight: 945g.
Author:  Altstiel, Tom Grow, Jean
ISBN:  1412917964
Publisher:  Sage Publications Ltd
Date:  2006  (United States)
Readership:  Tertiary Education (Us: College) Sales & Marketing: Advertising

"It's Not How Good You Are, It's How Good You Want to Be"

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This is a pocket bible for the talented and timid to help make the unthinkable thinkable and the impossible possible. Top advertising guru Paul Arden offers his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, and making mistakes. With 40 illustrations, (some colour ). Paperback, 128 pages. Size: 178 x 120 mm. Weight: 176g.
Author:  Arden, Paul
ISBN:  0714843377
Publisher:  Phaidon Press Ltd
Date:  2003  (United Kingdom)
Readership:  General (Us: Trade) Sales & Marketing: Advertising

"Contemporary Advertising"

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Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point. It also addresses the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns. With illustrations, maps. 11 rev ed. Paperback, Size: 281 x 223 mm. Weight: 1544g.
Author:  Arens, William F.
ISBN:  0071101055
Publisher:  McGraw-Hill Education - Europe
Date:  2007  (United States)
Readership:  General (Us: Trade) Sales & Marketing: Advertising

"Essentials of Contemporary Advertising"

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Exploring the core principles that drive advertising, this book aims to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's real life. With illustrations. 2 rev ed. Paperback, 608 pages. Size: 276 x 215 mm. Weight: 1180g.
Author:  Arens, William F. Schaefer, David
ISBN:  0071287574
Publisher:  McGraw-Hill Education - Europe
Date:  2008  (United States)
Readership:  General (Us: Trade) Sales & Marketing: Advertising

"Grapevine"

Why Buzz Was a Fad But Word of Mouth is Forever

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Why the Buzz was a Fad but Word of Mouth is Forever. Balter harnesses the power of word-of-mouth marketing, showing how it is more believable than paid endorsement. Paperback, 224 pages. Size: 214 x 140 mm. Weight: 202g.
Author:  Balter, Dave
ISBN:  159184228X
Publisher:  Portfolio
Date:  2008  (United States)
Readership:  General (Us: Trade) Sales & Marketing: Advertising

"Advertising Concept Book"

Think Now, Design Later

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A course presenting information on advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises that help the reader judge their own work and that of others. With 400 colour illustrations. Hardback, 272 pages. Weight: 1227g.
Author:  Barry, Pete
ISBN:  0500514054
Publisher:  Thames & Hudson Ltd
Date:  2008  (United Kingdom)
Readership:  Professional & Vocational Sales & Marketing: Advertising

"Words That Sell"

The Thesaurus to Help You Promote Your Products, Services, and Ideas

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A reference for advertising, sales, and marketing professionals looking for the right word to clinch the deal. It lists high-powered words, phrases, and slogans, arranged in categories ranging from 'snappy transitions' to 'knocking the competition', from 'grabbers' to 'clinchers.' Revised and expanded ed of 2nd revised ed. Paperback, 144 pages. Size: 215 x 210 mm. Weight: 323g.
Author:  Bayan, Richard
ISBN:  0071467858
Publisher:  McGraw-Hill Education - Europe
Date:  2006  (United States)
Readership:  General (Us: Trade) Sales & Marketing: Advertising

"Advertising and Promotion"

An Integrated Marketing Communications Perspective

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Eighth edition. With illustrations (chiefly col.). Paperback, 864 pages. Size: 276 x 215 mm. Weight: 1709g.
Author:  Belch, George E. Belch, Michael A.
ISBN:  0071284400
Publisher:  McGraw-Hill Education - Europe
Date:  2008  (United States)
Readership:  General (Us: Trade) Sales & Marketing: Advertising

"Commonsense Direct and Digital Marketing"

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Provides information on direct marketing execution. This book offers the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum. It also provides an insight into the techniques behind some of the world's most successful direct marketing campaigns. With illustrations. 5 rev ed. Paperback, 352 pages. Size: 246 x 189 mm. Weight: 963g.
Author:  Bird, Drayton
ISBN:  0749447605
Publisher:  Kogan Page Ltd
Date:  2007  (United Kingdom)
Readership:  Professional & Vocational Sales & Marketing: Advertising

"Blog Schmog"

The Truth About What Blogs Can (And Can't) Do for Your Business

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Reveals the pros and cons of blogging; the effect of blogging on writing and the printed word; and the effectiveness of blogging in its major applications - especially marketing, politics, and technology. With illustrations. Hardback, 256 pages. Size: 229 x 152 mm. Weight: 359g.
Author:  Bly, Robert W.
ISBN:  078521576X
Publisher:  Nelson (Thomas) Publishers,U.S.
Date:  2007  (United States)
Readership:  General (Us: Trade) Sales & Marketing: Advertising

"Under the Radar"

Talking to Today's Cynical Consumer

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"Adweek Book" series; By analyzing some of today's best advertising campaigns which have succeeded in getting under the radar of ad-weary consumers, the authors aim to show how a business can learn to understand its customers and figure out innovative ways that will retain attention. With illustrations. Hardback, 256 pages. Size: 229 x 152 mm. Weight: 425g.
Author:  Bond, Jonathan Kirshenbaum, Richard
ISBN:  0471174696
Publisher:  John Wiley and Sons Ltd
Date:  1997  (United States)
Readership:  Professional & Vocational Sales & Marketing: Advertising

"Basics Advertising: Copywriting"

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"Basics Advertising" series; Presents a comprehensive teaching tool, exploring the act of copywriting and the intrinsic nature of the role of the copywriter in the overall advertising process. This book covers subjects such as: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy. With 175 colour illustrations. Paperback, 176 pages. Size: 230 x 160 mm. Weight: 530g.
Author:  Bowdery, Robert
ISBN:  294037368X
Publisher:  Ava Publishing Sa
Date:  2008  (Switzerland)
Readership:  Undergraduate Sales & Marketing: Advertising

"The Fundamentals of Creative Advertising"

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"Fundamentals" series; Provides an introduction to the key elements of creative advertising and takes the reader, step-by-step, through each stage of the creative process, including how advertising agencies plan, generate, create and produce advertising campaigns. With 200 colour illustrations. Paperback, 176 pages. Size: 231 x 200 mm. Weight: 500g.
Author:  Burtenshaw, Ken Mahon, Nik
ISBN:  2940373183
Publisher:  Ava Publishing Sa
Date:  2006  (Switzerland)
Readership:  General (Us: Trade) Sales & Marketing: Advertising

"The Future of Advertising"

New Media, New Clients, New Consumers in the Post-Television Age

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Recaps the factors that impacted the advertising industry in the late 1990s, and gives you advice on how to best position yourself, your work, and your business. Paperback, 256 pages. Size: 208 x 137 mm. Weight: 341g.
Author:  Cappo, Joe
ISBN:  0071462155
Publisher:  McGraw-Hill Education - Europe
Date:  2005  (United States)
Readership:  Professional & Vocational Sales & Marketing: Advertising

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