Sales & Marketing Management


"Strategic Market Management European Edition"

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Suitable for those interested in marketing strategy or the management of strategies more generally, this work presents concepts and frameworks. It uses cases and examples which focus on the UK and the rest of Europe. European. Paperback, 368 pages. Size: 241 x 171 mm. Weight: 702g.
Author:  Aaker, David A. McLoughlin, Damien
ISBN:  0470059869
Publisher:  John Wiley and Sons Ltd
Date:  2007  (United Kingdom)
Readership:  Professional & Vocational Sales & Marketing Management

"Out of the Box Marketing"

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A painting-by-numbers guide on how to build a super-profitable business. Paperback, 260 pages. Size: 234 x 156 mm. Weight: 442g.
Author:  Abingdon, David
ISBN:  1854183125
Publisher:  Thorogood
Date:  2005  (United Kingdom)
Readership:  Professional & Vocational Sales & Marketing Management

"The Business of Selling"

How to Be Your Own Sales Manager

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With illustrations. Paperback, 220 pages. Size: 230 x 150 mm. Weight: 340g.
Author:  Alessandra, Tony Cathcart, Jim
ISBN:  0962516139
Publisher:  Alessandra & Associates Inc
Date:  2001  (United States)
Readership:  General (Us: Trade) Sales & Marketing Management

"Selling to Major Accounts"

Tools, Techniques and Practical Solutions for the Sales Manager

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In most businesses, 80 percent of the revenue comes from 20 percent of the customers. This group must be managed differently from run-of-the-mill accounts. This book provides the powerful processes, tools, and techniques needed for building stronger relationships with these key customers. With drawings, tables. Hardback, 336 pages. Size: 264 x 188 mm. Weight: 780g.
Author:  Bacon, Terry R.
ISBN:  0814404626
Publisher:  Amacom
Date:  1999  (United States)
Readership:  General (Us: Trade) Sales & Marketing Management

"New Consumer Marketing"

Managing a Living Demand System

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The retail sector has experienced exponential change in the past several years in the wake of the Internet revolution and globalisation. Supply-chain management has been turned on its head and competition has grown tougher. This book discusses about consumer marketing. With illustrations. Hardback, 218 pages. Size: 237 x 162 mm. Weight: 463g.
Author:  Baker, Susan
ISBN:  0470844825
Publisher:  John Wiley and Sons Ltd
Date:  2003  (United Kingdom)
Readership:  Professional & Vocational Sales & Marketing Management

"Managing Services Marketing"

Text and Readings

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"The Dryden Press Series in Marketing" series; Combines coverage of key topics in services marketing with a variety of articles selected from such areas as marketing, organizational behaviour, operations management, and strategy literature. The text also emphasizes contemporary ethical and international issues in services marketing. With illustrations. 4 rev ed. Hardback, 550 pages. Size: 284 x 222 mm. Weight: 1270g.
Author:  Bateson, John E.G. Hoffman, Douglas K.
ISBN:  0030225191
Publisher:  Cengage Learning
Date:  1999  (United States)
Readership:  Professional & Vocational Sales & Marketing Management

"Marketing Planning"

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"Cim Coursebook" series; A companion to the Chartered Institute of Marketing (CIM) professional marketing qualifications. It offers a range of learning objectives, cases, questions, activities, definitions, study tips and summaries. Paperback, 296 pages. Size: 246 x 189 mm. Weight: 727g.
Author:  Beamish, Karen Ashford, Ruth
ISBN:  0750689862
Publisher:  Elsevier Science & Technology
Date:  2008  (United Kingdom)
Readership:  Professional & Vocational Sales & Marketing Management

"Restoring Tourism Destinations in Crisis"

A Strategic Marketing Approach

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"Cabi Publishing" series; This text, written by an experienced tourism marketer and trainer, provides detailed case studies of different crises and analyses the approaches taken by tourism managers in the USA, Egypt, Israel, Sri Lanka, Turkey, Fiji, South Africa, Australia and the UK. With illustrations, maps. Paperback, 304 pages. Size: 230 x 140 mm. Weight: 454g.
Author:  Beirman, David
ISBN:  0851997295
Publisher:  Cabi Publishing
Date:  2003  (United Kingdom)
Readership:  General (Us: Trade) Sales & Marketing Management

"Marketing Essentials"

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"Cim Coursebook" series; Suitable for the CIM (The Chartered Institute of Marketing) professional marketing qualifications, this title includes a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory. Paperback, 128 pages. Size: 246 x 189 mm. Weight: 352g.
Author:  Blythe, Jim
ISBN:  1856175030
Publisher:  Elsevier Science & Technology
Date:  2008  (United Kingdom)
Readership:  Professional & Vocational Sales & Marketing Management

"Solution Selling"

Creating Buyers in Difficult Selling Markets

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Talks about Solution Selling - a comprehensive sales and sales management process. With bibliography, index. Hardback, 224 pages. Size: 241 x 198 mm. Weight: 687g.
Author:  Bosworth, Michael T.
ISBN:  0786303158
Publisher:  McGraw-Hill Education - Europe
Date:  1994  (United States)
Readership:  Professional & Vocational Sales & Marketing Management

"The Future of Pricing"

How Airline Ticket Pricing Has Inspired a Revolution

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Provides a look at how airlines price tickets and how practices developed in the airline industry are revolutionizing the world of pricing. This book explores how companies have dealt with obstacles ranging from stubborn sales agents to overly zealous scientists to emerge as rational pricing organizations. With illustrations. Hardback, 208 pages. Size: 246 x 189 mm. Weight: 402g.
Author:  Boyd, E. Andrew
ISBN:  0230600190
Publisher:  Palgrave MacMillan
Date:  2007  (United Kingdom)
Readership:  Professional & Vocational Sales & Marketing Management

"Cim - 2 Marketing Environment"

Practice and Revision Kit

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Practice and Revision Kit. Paperback, Weight: 604g.
Author:  Bpp Learning Media
ISBN:  0751741817
Publisher:  Bpp Learning Media
Date:  2007  (United Kingdom)
Readership:  Professional & Vocational Sales & Marketing Management

"Cim - 8 Marketing Management in Practice"

Passcards

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. Spiral Bound, Size: 105 x 148 mm. Weight: 80g.
Author:  Bpp Learning Media
ISBN:  0751751766
Publisher:  Bpp Learning Media
Date:  2008  (United Kingdom)
Readership:  Professional & Vocational Sales & Marketing Management

"Strategic Marketing"

In the Customer Driven Organization

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Marketing is one of the most, if not the most important function of a successful organisation. Analysing the customer base and striving to meet and excel customer expectations more effectively than the competition is the key to long term, strategic success. This book provides a short and concise look at the field. With illustrations. 2. Paperback, 304 pages. Size: 235 x 179 mm. Weight: 604g.
Author:  Bradley, Frank
ISBN:  0470849851
Publisher:  John Wiley and Sons Ltd
Date:  2003  (United Kingdom)
Readership:  Professional & Vocational Sales & Marketing Management

"The Nature of Marketing"

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We are witnessing a dramatic increase in social and consumer networking. This book explains how brands can exert influence and create brand experiences among these communities. It describes the power of social and consumer networking, and demonstrates the tangible benefits of building brand experiences that leverage this phenomena. Hardback, 224 pages. Size: 234 x 156 mm. Weight: 655g.
Author:  Brymer, Chuck
ISBN:  0230203361
Publisher:  Palgrave MacMillan
Date:  2008  (United Kingdom)
Readership:  Professional & Vocational Sales & Marketing Management

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